3. Nail your color temperature. The article explains when to pick warm or cool temperatures. We'd like to humbly add that you can easily refine product selection on Lighting Supply by its color tone or kelvin rating.
4. Light what you want customers to see. We often comment on the difference between BR and PAR bulbs because they look so similar and people want to know what to use in household settings. BR bulbs are good for general lighting while PAR bulbs are excellent at highlighting something more specific. MR bulbs do a good job of this as well, which is why smart retailers often use PAR and MR lamps to feature products.
5. Don't take color rendering at face value. We agree. We've spoken before about the fact that incandescent bulbs generally have about a 100 CRI (top measurement on the Color Rendering Index) while most LEDs today only rate around 80 (with some over 90). But we've shown how LEDs might still render colors in a way we feel often looks better.
The article continues with plenty more tips, so check it out and consider Lighting Supply as your source for the lighting you need!